How the film can be marketed

 


I would want my film to mainly be marketed digitally as I believe that the correct demographic would view it there. For example, I would play the trailer in cinemas, appear on chat shows to talk about the production and importance behind the meaning of my film, and also probably most importantly use viral marketing. This would ensure I could access a very wide range of people all across the world, allowing more notice to be made about the short film.
Following this, I would make merchandise so that more awareness could be raised through the sale of clothes and other items that are used every day in public to spread the name of the film. I would ideally like my film to become a household name.